Current Issue:

• Volume 1 Issue 1 (Jan to Apr 2011)

  • S.no	Title of the paper	Authors	Page No	View
    1	RELATIONSHIP MARKETING PRACTICES - ESSENTIAL FOR ENTREPRENEURS	TR.KALAI LAKSHMI (Research Scholar, Senior Lecturer, Department of Management Studies, Sathyabama University, Chennai, DR S.S.RAU (Research Guide) Registrar, Sathyabama University, Chennai	1-6	View
    2	CUSTOMER PREFERENCE AND CONSUMPTION OF VARIOUS GRADES OF CEMENT IN CHENNAI	G.Frederic Edmond , Research Scholar, Sathyabama University, Chennai 600 119 Dr. S. SheelaRani , Supervisor, – Sathyabama University, Chennai 600 119	7-13	View
    3	A STUDY ON EMPLOYEE MORALE IN MULTINATIONAL ORGANIZATION	J. Neelakanta Gugesh , Research Scholar – Sathyabama University, Chennai 119 Dr. S. SheelaRani , Supervisor, – Sathyabama University, Chennai 119	14-20	View
    4	A STUDY ON STRESS MANAGEMENT IN IT INDUSTRY	. S. Sathyanaraynan , Research Scholar, Sathyabama University, Chennai Dr. K. Maran , Supervisor, Sathyabama University, Chennai	21-26	View
    5	WORK-LIFE BALANCE IN INDIA – AN INNOVATIVE APPROACH	Mrs. D.KASTHURI and Mr. M. Daniel Rajkumar	42-46	View
    6	HUMAN CAPITAL MANAGEMENT IS THE KEY FACTOR FOR THE SUCCESS OF IT INDUSTRY	Saranya R and Muthumani S, Sathyabama University, Chennai	47-51	View
    7	STRATEGIES OF WOMEN ENTREPRENEURS IN ECONOMIC DEVELOPMENT	D.SHANTHI REVATHI, Dr. JAYASREEKRISHNAN	52-57	View
    8	NEW INNOVATION OF MAGNETIC SCALES USED IN DIGITAL HEIGHT MASTERS AND DIGITAL READ OUT SYSTEMS	K. Kalaiarasu and Dr.N.Kalyanaraman	56-62	View
    9	DEMOGRAPHIC FACTORS INFLUENCE ON THE ENTREPRENEURIAL INTENTION AMONG STUDENTS IN CHENNAI CITY	Nisha Ashokan and Dr. Jayshree Suresh	63-69	View
    10	ON PATHOS LITACT GRAPH OF A TREE	Y. B. MARALABHAVI and VENKANAGOUDA. M. GOUDAR	70-74	View

• Volume 2 Issue 1 (January – June -2013)

  • S.no	Title of the paper	Authors	Page No	View
    1	WOMEN ENTREPRENEURS IN BEAUTY CLINIC – A STUDY ON MOTIVATIONAL FACTORS	Mrs.M.CHITRA,Dr.B.KALPANA	1-5	View
    2	INFLUENCING FACTORS ON ORGANIZATIONAL COMMITMENT WITH SPECIFIC FOCUS ON PERCEIVED ORGANIZATIONAL SUPPORT	Prof. RAJNI GYANCHANDANI	6-15	View

• Volume 3 Issue 1 (January – June -2014)

  • S.no	Title of the paper	Authors	Page No	View
    1	MOTIVES, STRATEGIES, FACTORS, BARRIERS AND SUCCESS FACTORS OF NPD IN FABRICATION ENGINEERING INDUSTRY: FACTOR ANALYSIS	Mr. M. Praveen Sandeep and Dr. N. Kannan	11-26	View